Interakting Supports Bridgestone Motorsport in New F1 Season

The Business & Decision eBusiness team will support Bridgestone Motorsport's global online marketing activity in the 2007 F1 Championship

Business & Decision's eBusiness team will be supporting Bridgestone Motorsport's marketing communications and media activities throughout the 2007 FIA Formula One Championship, which got underway at the ING Australian Grand Prix recently.

B&D created and maintains Bridgestone Motorsport's website -  www.bridgestonemotorsport.com - which provides devotees of Formula One with the latest results, news and information.

As well as F1, the motorsport focused site also covers the 2007 IndyCar series, Super GT Championship, Formula Nippon Championship, GP2 and Moto GP emphasising Bridgestone’s continued commitment to motorsport.

With all 22 competitors running on Bridgestone tyres in Australia, Bridgestone have a lot to shout about and the motorsport website plays a key role in promoting the company’s brand to a worldwide audience.

This year the site features podcasts, improved results feeds, updated team and technical information along with new images, all designed to enhance the user experience and increase repeat visits. Already site traffic is up by more than 60% over the same time last year and is expected to increase further as the 2007 season gets underway.

The long-term partnership with Bridgestone Motorsport and other well-known brands strengthens B&D’s long-term involvement in the automotive and motorsport sectors.